Rona Moda
100% Satisfaction Guarantee
Most Orders Ship in 24 Hours


Want updates on new products or deals?

We have some of the finest fashion items online, and we get new items in all the time. Find out about deals and new products when they are released!

Plus you'll get fashion news, blog updates, and style tips.

* We hate spam! Your email will not be sold or shared.
Visit the JewelryMart in San Francisco


Welcome to LA PURSE!

Lapurse SF LocationLa Purse is a women's fashion and accessories store based in El Cerrito, California. 

For over 13 years, La Purse has worked arduously to keep in touch with fashionable accessories that women will love.

The store's local success is what motivated us to launch, five years ago.

We invite you to explore our amazing collections of fashionable pashmina shawls, scarves, purses wraps, bridesmaid pashminas, bridal shawls, handbags,  purses and many more fashion accessories.

What our customers should expect.

Here at La Purse, the client always comes first. In order to fulfill your every fashion desire, we travel the world searching for beautiful high quality accessories and bring them to you at truly affordable prices. And that’s not all! We are constantly renewing our collections with the best products on the market in matters of design, quality and price so your shopping experience can be a different one every time you visit, but always a pleasure.

How we are different from other online stores.

We are proud to say that we are the direct importer of all our pashmina shawls, scarves, handbags and fashion accessories. We stand behind the products and carefully select all our merchandise with you in mind.

We are the only company who presents its clients with an incredible pashminas collection available in more than 100 different colors for you to choose from. With us you don’t have to worry about your favorite products being available because we always keep them in stock. A La Purse client is always a happy client.

Also we are the main supplier for the wedding industry. Here at La Purse, future brides can choose their accessories and bridesmaids gifts from our beautiful and fashionable pashmina collections. Feel truly special in your special day with our exquisite pashmina shawls. But be careful: once you experience the softness and comfort of our products, you may never want to take them of! 

Still wondering what makes our products so special? We offer you nothing but the finest quality pashminas, scarves, shawls and fashion accessories made entirely from the softest materials available at incredible prices so that you and everyone else can now enjoy the luxury of wearing a wonderful pashmina.